Case StudyHospitality

Real-world results of receptionist Max

How virtual receptionist Max delivered measurable value of 550,000 CZK to Hotel Absolutum Prague in 6 months of trial operation — without hiring additional staff.

1 780+

Calls in 6 months

235

Room nights booked

550 000 Kč

Total value delivered

Hotel profile

  • </Capacity:50 rooms · 110 beds
  • </Room types:Superior · Deluxe · Exclusive · Apartmán
  • </Clientele:Business & corporate clients from Czech Republic & Slovakia, individual approach
  • </Deployment:Virtual receptionist Max – activated after 4th ring when reception unavailable
  • </Trial period:1. 8. 2022 – 31. 1. 2023 (6 měsíců)

What Max handles

  • Room and conference room reservations
  • Answering common queries – parking, opening hours, lost items, pets
  • Forwarding to restaurant or wellness line
  • Upselling – callback on numbers from abandoned bookings
  • Communication in Czech and English
  • 24/7 operation – zero missed calls

Highlights – October 2022 (sample)

  • Calls handled: 319
  • Total call duration: 184 min
  • Reservations made: 21
  • Room nights booked: 45
  • Booking revenue: 81 090 Kč
  • Upselling (callbacks): 84 000 Kč (28 rez.)

Monthly results

Calls handled by Max and their financial contribution throughout the entire trial period.

MonthCallsRoom nightsAvg. price / nightBooking revenueUpsell revenueReception saving*
August 2022289301 675 Kč50 250 Kč48 000 Kč20 000 Kč
September 2022274491 903 Kč93 247 Kč84 000 Kč20 000 Kč
October 2022318451 802 Kč81 090 Kč71 000 Kč20 000 Kč
November 2022323391 681 Kč65 559 Kč56 000 Kč20 000 Kč
December 2022303401 991 Kč79 640 Kč71 000 Kč20 000 Kč
January 2023273321 535 Kč49 120 Kč40 500 Kč20 000 Kč
Total1 780235—418 906 Kč370 500 Kč120 000 Kč

* Reception staff salary calculated at 20,000 CZK/month.

Total financial contribution — trial period

368 656 Kč

Revenue from booked rooms

Direct bookings via Max

338 000 Kč

Additional revenue via callbacks

Callbacks on incomplete bookings

100 000 Kč

Saved on front desk staffing

Equivalent to 5 monthly salaries

Total value delivered in trial period

August 2022 – January 2023 (6 months)

550 000 Kč

"
Max's overall performance is clearly and transparently measurable. The virtual receptionist delivered real value of 550,000 CZK during the trial period — along with greater clarity and professionalism in guest communication, without the need to hire additional front desk staff. Thanks to callbacks on unresolved orders, an additional 338,000 CZK was generated.

Lukáš Málik

Director, Hotel Absolutum Prague

[email protected]

Max's impact during trial period

Direct bookings

Max generates income from direct reservations you would otherwise lose — reducing fees paid to Booking.com and similar portals.

Zero missed calls

Eliminates unanswered calls down to zero. Every guest gets an immediate response regardless of front desk workload.

Staff cost savings

Saves the equivalent of one reception salary — Max covers the capacity of one employee without overtime or sick leave.

Upselling via callbacks

A clear call log lets reception call back numbers from incomplete reservations, generating additional revenue.

Bilingual communication

Communicates in Czech and English — serves both domestic and international guests equally well at any hour.

Clarity and professionalism

Standardized guest communication with transparent records of all calls and requests in real time.

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