Logo
usage rules
The GMMedia logo is a key element of the visual identity. Following these rules ensures consistent brand presentation across all media — digital and print.
GMM Logotype
The GMMedia logo consists of the GMM monogram — the abbreviation of three initials in Plus Jakarta Sans ExtraBold. The geometric precision of the typeface reflects the technological nature of the product.
The logotype is the primary brand identifier and the starting point for all applications — websites, presentations, printed materials and social media.
Font
Plus Jakarta Sans
ExtraBold 800
Style
Monogram
Geometric cut
Logo variants
The logo exists in two colour versions depending on the background brightness. Never use a gold (accent) version — the logo is always white or black.
Minimum size
Below the minimum size the logo becomes illegible and loses its character. These rules apply to both digital and print applications.
24
px
Logo height on screen
8
mm
Logo height in print
1×
SVG
Recommended format for web
Clearspace
There must always be clear space around the logo equal to 25% of the logo height on all sides. No other graphic elements — text, images, page edges or other logos — may encroach on this space.
Dashed gold line = clearspace boundary (25% of logo height)
Logo on backgrounds
The logo must always maintain sufficient contrast with the background. Use the light version on dark backgrounds and the dark version on light backgrounds.
Light logo
Black background #090909
Light logo
Dark background #1A1A1A
Dark logo
White background #FFFFFF
Dark logo
Cream background #E2D9CE
Light logo
Gold background — not approved
Logo on pattern
Patterned background — not approved
File formats
The choice of file format depends on the output medium. Always use vector formats (SVG, EPS, PDF) where possible.
| Use case | Format | Colour space |
|---|---|---|
| Website, app, UI | SVG / WebP / PNG | RGB |
| Presentations (digital) | PNG / SVG | RGB |
| Social media | PNG / WebP | RGB |
| Print — business cards, flyers | PDF / EPS | CMYK / Pantone |
| Contracts and documents | PDF / PNG | RGB or CMYK |
What to avoid
Any modification of the logo outside the approved variants is prohibited. Visual consistency is a prerequisite for brand recognition.
Do not add shadows or glow effects
Do not rotate the logo
Do not distort proportions
Do not recolour the logo (gold, red…)
Do not place on a busy / illegible background
Do not change the logo opacity
Download package
All logo variants in the correct formats for digital and print use.
Web version
PNG + WebP — RGB colour space
Print version
Contact the design studio for EPS / PDF with CMYK
Vector EPS and PDF files with Pantone values are available for print materials. Contact us at [email protected].